You’ll see the signs around San Francisco - a seagull looking over one white shoulder into a blue sky, regal as an eagle, and the words: 49 Mile Scenic Drive. 

In 1938, when the Downtown Association created the 49 Mile Scenic Drive to highlight the city’s beauty and to promote it as a business and tourist destination. It was created as an entertaining urban diversion for tourists attending the Golden Gate International Exposition held at Treasure Island in 1939 to celebrate the building and completion of both the Bay Bridge and the Golden Gate Bridge. The original 49-Mile scenic drive, showed off both of the bridges and ended at the Treasure Island fairgrounds.

Over the years, the route has changed many times. Today, the route starts at City Hall and takes you along many of San Francisco’s historic and iconic landmarks (37 different points to be exact), but no longer goes all the way to Treasure Island.

In a nod to this historic drive, IMS2016 has created it’s own “scenic route” to help you maximize your week! IMS is the world’s premier RF-microwave technology event and with San Francisco being a leading hub of wireless technology within the industry, we have themed IMS2016 as “The Gateway to the Wireless Future”. Activities on the IMS2016 scenic route are inspired by this overarching theme and are designated by the sign below.