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Some critics say that attending IMS is a waste of time for engineers and designers. The popular complaint is that conferences, in general, tend to be long on marketing sparkle and short on technical rigor. Among engineers, I often hear the comment that visiting booths is pointless because booth staff is more intent on tagging your conference badge to get your digits (i.e. email contact) than actually answering your technical questions. Questions about technical performance or pricing are shoved into the inquiry-list abyss, and might be addressed within the next decade.